WYO BEEF AMBASSADORS
Mission:
The Wyoming Beef Ambassador Program (WBAP) strives to provide an opportunity for collegiates to educate consumers and students about nutrition, food safety, and stewardship practices of the beef industry. Wyoming Beef Ambassadors tell their beef production story to consumers and students through promotion, education, media, and the online environment. The ambassadors advocate on behalf of the beef industry as they develop leadership, communication, and self-confidence skills to prepare them for the workforce.
Wyoming Beef Ambassador Expectations:
During their one-year term from January-December, the Wyoming Beef Ambassadors will travel throughout the state of Wyoming to promote the beef industry through educational programs, presentations, special events, and social media. Approved travel expenses will be reimbursed through the program ($500 each). Each ambassador is expected to lead four events of their choice. Possible events include but are not limited to:
● Presentations/readings to K-12 classrooms
● State fair booth
● Boys and girls club
● University campus activity
● Wyoming Women in Agriculture
● Sheep and Wool events
● Beef promotion at local businesses
Wyoming Beef Ambassadors are required to provide documentation of their events through photos and a completed report. Each Ambassador is expected to create one social media post a month advocating for the beef industry. Ambassadors are encouraged to complete the Beef Quality Assurance and the Master of Beef Advocacy Program. Upon completion of their term, Wyoming Beef Ambassadors are encouraged to apply for the National Collegiate Beef Advocacy Program (https://ancw.org/cbap).
Scholarships:
At the end of their term in December, each Ambassador will be awarded a cash prize based on their performance and outreach during their term. The awards are determined by the panel and are as follows:
• 1st place: $1,000
• 2nd place: $750
• 3rd place: $500
• 4th place: $350
Wyoming Beef Ambassador Qualifications
Aged 18-26 years old by December contest
Undergraduate or graduate student at a college or university in Wyoming
Do not have to actively farm or ranch or own cattle
WBAP Contest
Collegiates will compete in a contest to be selected as that year’s Wyoming Beef Ambassadors at the Wyoming CattleWomen meeting held at the Wyoming Stockgrowers Association winter convention in December. Collegiates can compete in-person or over Zoom. The following four areas will be judged by the panel:
1) Professionalism
Each contestant will be scored on their level of professionalism, including their attire and speech.
2) Presentation
Each contestant will give a 5-minute talk covering why they are applying to WBAP, what they want to get out of it, and events they are interested in leading. The presentation should be a speech without the use of a slideshow. Topics can relate to any aspect of beef production including but not limited to environmental science, marketing, management, sales, conservation, public outreach, education, and/or emerging technologies.
3) Issue response
Each contestant will be scored on their ability to respond to one topic or question regarding the beef industry. Responses should be no longer than 1 minute. Topic examples include animal welfare, antibiotics, plant-based alternatives, environmental footprint of beef, marketing, etc.
The Wyoming Beef Ambassadors will be selected based on their total points accumulated during the contest. Contestants will be notified the following week in December if they were selected as one of the year’s Wyoming Beef Ambassadors.
Additional details
Applications are due November 10th every year and can be completed online at https://forms.gle/HMJiQ1FLUfNj1TTn6
Email wybeefambassadors@gmail.com with any questions or comments.
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